In Australia, international students are our 3rd largest export after iron ore and coal.
They make up ~22% of the campus population and generated $37.6 billion in revenue for universities in 2019

However, COVID has temporarily halted student flow, but history has shown that these times are often followed by a spike as seen in the period post GFC

On one hand, we expect this pent-up demand to place a huge strain on the current recruitment infrastructure…
On the other hand, international recruitment is still largely analog… It comprises of clunky, offline processes that are biased and simply outdated.
Institutions are paying large sums of money to recruit students, but are navigating a black hole to find them.
Recruitment agents want to help, but they lack the tools to do this effectively
The average agent in India has less than 10 university partnerships, so they’re advising students from a small inventory pool

An unbiased, centralised marketplace is what is needed.
An unbiased, centralised marketplace will allow for institutions to identify bottlenecks, make informed decisions about how to invest their marketing dollars and differentiate between agent performance.

Meanwhile, agents can be equipped with the right technology to provide
the most accurate advice to their students so everyone is satisfied and finally getting the results they want.

