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FORBES INDIA – JUNE 02, 2023

In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how
Adventus.io is revolutionizing the landscape of international education.

For our readers, can you please describe the core business interests of Adventus.io?

Adventus.io was founded in 2018 as a SaaS based student recruitment marketplace catering to international education that brings students, recruiters, and institutions under one umbrella. The overseas education market is highly fragmented. The stakeholders don't have the requisite tools to address their needs. This is where Adventus.io steps in. We provide end-to end technology and process solutions for recruiters and institutions and take care of the entire value chain, from student application to successful student enrolment.

What makes Adventus.io stand out from its peers in the international market?

Adventus.io stands out because we place transparency at the heart of our business model, establishing us as a trusted partner for institutions and recruiters. Our subscription model is a novelty in the industry, where we transfer 100% commission to the recruiters, which is unheard of in this segment. In addition, we offer our recruiters access to 40 destinations through our diverse global portfolio of institutions. For our institution partners, we offer transparency by giving access to advanced analytical tools for macro trends, behavioural insights, and student profiling that helps them make informed choices. Additionally, we follow a rigorous quality and verification process to ensure that only verified applications are presented to institutions.

Since its inception, how has the journey been for Adventus.io?

Since we commenced operations in 2018, we have onboarded 1,600+ institutions and over 8,000 recruiters on our marketplace and also received the best-in industry accreditation from ICEF and AIRC. We In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how Adventus.io is revolutionizing the landscape of international education. Victor Rajeevan, CEO and Co-Founder, Adventus.io have helped our partners process more than 100,000 students to date. Our presence spans 40+ study destinations and 15+ source countries, supported by 400+ team members. We have established in-country support and processing centres in India, Sri Lanka, Nigeria, Bangladesh, Pakistan, the UAE, Brazil, and Vietnam. Adventus.io has successfully carved out a niche in the segment, and the journey has been full of learning and growth.

The landscape of international education has seen turbulent times recently. What are your observations on the sector’s dynamic?

The pandemic is hopefully behind us now. There is a lot of pent-up demand, so enrolment numbers have surged, and this trend is expected to continue in the medium term. As study destinations, USA, Canada, UK, and Australia remain the preferred choices. The overall trend in overseas education will see greater integration of next-gen technology in recruitment, student experiences, and teaching methods. However, the sector also needs to address concerns related to access, affordability, revenue, and diversification.

As you pointed out, the overseas education market is highly fragmented; what specific challenges do recruiters face?

The best illustration of the fragmented market is the application process a student must undergo if they want to apply to multiple courses at different institutions. From a recruiter's perspective, they have to keep track of all institutions, courses, and procedures to avoid misleading the students. Their consultancy services must be impeccable as a student's future depends on it. Ensuring the satisfaction of students and institutions is a recruiter’s responsibility. Concerns regarding recruiters' credibility are also a hurdle in the value chain.

How is Adventus.io addressing these challenges?

The services of Adventus.io are designed to address these challenges. We partner with a global portfolio of institutions and bring over 80,000 programs on one platform for students and recruiters to choose from. Our application vetting process, handholding, and platform support enable the students to enrol in the program of their choice successfully. We provide global reach to institutions too. Adventus.io screens every student application thoroughly for accuracy and compliance, and only applications that pass our screening are presented to institutions. This enables the institutions to scale globally and reliably in an efficient manner.

What has been your experience operating in the Indian market?

India is one of the largest markets for international higher education. We expect the market to grow at a CAGR of 4–6% over the next decade. Due to the size of the Indian market, it is ripe for multiple players to operate in the ecosystem. Our commitment to the Indian market is evident with the opening of the Application Fulfillment Supercentre in Noida. We are continuously investing in our capabilities and offerings for the Indian market.

The decision to pursue international education is a life-changing human endeavor.
How does Adventus.io temper the technology with the human element?

I am glad you asked that question. Pursuing an overseas education is a life-altering decision. The hopes and aspirations of students and parents are involved. We, as a platform, aim to provide a seamless experience for all stakeholders. Countries and regions have different grading systems, languages, documentation needs, and compliance requirements. At Adventus.io, we understand that while technology can solve many of these challenges, investing in the right human resource is critical. This is exactly what we have been doing at Adventus.io. Our processes are geared towards making international admissions accessible and hassle-free.

How does Adventus.io stay ahead of the curve regarding innovation in the EdTech sector?

The EdTech industry needs more standardization in tools, technologies, and processes while working with global educational institutions. At Adventus.io, we see it as an opportunity to provide trusted solutions built on continuous innovation.

We have a simple approach to bringing innovation into every business aspect. The entire international recruitment process, from course discovery to successful course admissions, is broken into several steps. For every step, the tech team evaluates and deploys the most suitable and effective tech solutions. The Adventus.io platform is a blend of technologies that co-exist and interact with each other, wherein every tech solution is well suited to address a particular problem efficiently. Our tech team constantly tries to reinvent our solutions to keep pace with technological advancements.

Recently, Adventus.io introduced Ricky Ponting as its brand ambassador. What are your thoughts on this partnership?

The exploits of Ricky Ponting on the cricket field are legendary. Our partnership with him is special and trusted, and what he does is not dissimilar to what education recruiters do, just as Ricky mentors and coaches cricket players to achieve their full potential, recruiters coach and mentor their students towards success. Ricky identifies deeply with our mission of democratizing overseas education and understands Australia as a top education destination. Here in cricket-crazy India, Ricky is a much-admired figure who can be a trusted voice advocating the overseas education roadmap of Adventus.io, and we’re thrilled to have him on our team.

Finally, what is your vision for the future of Adventus.io?

The future is looking very bright for Adventus.io. We started operations during the pandemic. The experience of the early days has strengthened our work ethic and resilience, providing us with valuable insights that will continue to drive our innovation. We are actively investing in our team and technology capabilities, prioritizing automation, and AI to enhance our services.
In addition, we are dedicated to expanding our presence in developing and existing markets, with a particular focus on India. Recognizing its significance, we aim to make India a key priority for Adventus.io's growth. Ultimately, our vision for Adventus.io remains the same; to be an enabler, revolutionizing overseas education. We are committed to improving access, diversity and transparency. By delivering on this mission, we aim to transform the landscape of overseas education for the better.

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FORBES INDIA – JUNE 02, 2023

In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how
Adventus.io is revolutionizing the landscape of international education.

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FORBES INDIA – JUNE 02, 2023

In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how
Adventus.io is revolutionizing the landscape of international education.

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FORBES INDIA – JUNE 02, 2023

In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how
Adventus.io is revolutionizing the landscape of international education.

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Privacy Policy

Last Updated: 1 June 2023

Welcome to Adventus.io!

We are an all-in-one international student recruitment platform, looking to match the right student with the right course, every time. To provide you with our services, we process your personal data.Rest assured, your privacy is important to us, and we are committed to responsibly handling your personal data. Before you embark of this journey with us, please ensure that you have read this privacy policy carefully as it details how we process your personal data. This policy applies to our website (https://adventus.io), our SaaS-based student recruitment platform, our mobile applications, social media pages and all services accessible through them.

THE DATA WE COLLECT ABOUT YOU

PERSONAL DATA means any information about an individual from which that person can be identified.

We may collect different kinds of personal data about you based on your interactions with us and/or the type of services you require. Below are the categories of the personal data we may collect:

CATEGORY	DESCRIPTION Included within category (without limitation)
Identity and Contact Data	Full name (including any previous name(s)) Date of Birth Gender Country of Birth Citizenship Country Residential and postal address(es) (including any previous address(es)) Email Address Telephone number(s) National identification numbers and passport details Documents that may include your photograph
Education and Employment Data	Professional qualifications and credentials Academic and English language attainments Professional memberships Employment history (including skills, salary and references)
Financial and Transaction Data	Credit history Payment history Billing information Bank or credit account information
Health Information	Medical assessments Vaccination records Other health related information, including illnesses, allergies and dietary information
Technical and Profile Data	Device data Internet protocol address Browser type and version Operating system and platform Time zone Usernames and password Interaction information
Location Data	Information about your location
Marketing and Communications Data	Preferences in receiving marketing information from us and third parties Feedback and survey responses
Other Categories of Data	Any other information reasonably required to perform our services provided by you or obtained from third parties (for example, from recruiters, institutions, credit reference agencies, public bodies, analytic providers etc).

Some of the personal data identified in the table above forms part of a special category of personal data, which is information that reveals racial or ethnic origin, political beliefs, religious or philosophical beliefs, trade union membership, genetic data, biometric data or data concerning health. In the event it is necessary to collect any special categories of personal data from you, where required by law, we shall obtain your explicit consent. Personal data does not include data where your identity has been removed or de-identified (anonymous data). For example, we may use your technical and profile data in aggregate with others to identify the percentage of overall users accessing a specific feature of our website or platform.

HOW WE COLLECT DATA ABOUT YOU

Personal data is collected in a number of ways, including:

Information you give us through your interactions with us, such as registering your interest with Adventus, creating an account with us, submitting an application through our platform or mobile app, voluntary participation in our marketing campaigns, or by corresponding with us via phone, e-mail, our website, our platform or other means.
Information we receive from third parties such as a recruitment agent, an educational institution, a Government body, third party verification service provider, payment and delivery service partners and other service providers.
Information we collect about you such as technical, profile and location data collected from cookies and third-party analytic services.

HOW WE USE YOUR PERSONAL DATA

We shall only use your personal data for the purposes for which it was provided to us, unless we reasonably consider we need to process your personal data for another reason that is compatible with the original purpose. If we need to process your personal data for an unrelated purpose, we shall notify you and provide with you the lawful and legitimate basis for us to process your personal data. The purposes for which we process your personal data include:

Our interactions with you, such as addressing your queries or concerns, providing you with information about any Adventus products or services that may be relevant to you, corresponding with you (and, if you are a student, your agent) on your application or support services, to participate in our promotions and surveys etc.
Creating an account to use certain features of our website, SaaS platform and/or mobile applications, whether you are a student, agent or institutional partner.
Creating a student profile in order to search and store course preferences, and to use our platform and mobile application’s features, including applying to educational institutions.
To apply for educational institutions, including processing all relevant personal data required by your chosen institution.
To access student visa services, including processing all relevant personal data required by the immigration government agency.
To provide necessary personal data to third parties such as educational institutions and government agencies.
To verify your personal data under our quality assessment checks to prevent plagiarism and fraudulent activities.
To process payments using third party PCI-DSS certified payment providers, such as Stripe.
To apply for a job with Adventus and any subsequent employment or other business relationship that may arise.
Any other purposes identified to you at the time of collecting your personal information.

We will only process your personal data where we have a legitimate and lawful basis to do so. In general, we will process your personal data in one or more of the following circumstances:

LAWFUL BASIS	DESCRIPTION
Consent	Where you have given us clear consent to process your personal data for a specific purpose.
Contract	Where processing is necessary for the performance of a contract with you (or your agent), or because you have asked us to take specific steps before entering into the contract.
Legal Obligation	Where processing your personal data is necessary for compliance with our legal obligations.
Legitimate Interest	Where processing your data is necessary for our legitimate interests or the legitimate interests of a third party, and your interests and fundamental rights do not override those interests. In this context, legitimate interests mean the interests of our business in providing you with our products and services.

Where you do not provide us with the personal data requested or withdraw your consent to processing, we may not be able to provide you with some or all of our services.

WHEN DO WE DISCLOSE YOUR PERSONAL DATA

We may share your personal data with parties set out below for purposes detailed in the “How We Use Your Personal Data” section of this policy.

Within the Adventus Group: To our associated entities who facilitate the products and services on offer or provide related products and services.
External Third Parties such as:

THIRD PARTY	REASON FOR DISCLOSURE
Educational Institutions	The personal data we process to facilitate an application to your chosen educational institutions is set by that institution. We shall share all personal data required by that institution to that institution to submit a complete application.
Government Bodies, such as Immigration Departments	The personal data we process to facilitate an application for a student visa application is set by that relevant Immigration agency in your chosen destination country. We shall share all personal data required by that Immigration agency to submit a complete application.
Service Providers	We may share your personal data with third party service providers to facilitate our services. Service providers can include: Advertising, digital, PR and other creative agencies; Clouse based software system providers; Customer care providers; Facilities and technology providers; Social media platforms; Insurers and insurance brokers; and Legal, accountants and other professional advisors. For example, we use third party providers to help us identify, prevent and detect against fraudulent activities, to facilitate transactional payments, to host our platform and data, to facilitate marketing campaigns and communications or to provide regulatory compliance services or support.
Legal representatives and law enforcement agencies	We may be required to share your personal data with our legal representatives, courts or law enforcement agencies.
Transaction Parties	Any third party who is restructuring, selling or acquiring some or all of our business or assets, or otherwise in the event of a merger, re-organisation or similar event.

If we disclose personal data to a third party, we shall only disclose such data that is necessary for them to provide their services and only where there is a contract in place requiring that information to remain confidential and be securely processed.

TRANSFERS OF YOUR PERSONAL DATA

If we are required to transfer your personal data to overseas persons or entities, we take all reasonable and appropriate measures to ensure that such data is secured and treated within the confides of the law and this policy. These measures including selecting recipients within countries that have been declared adequately protective of your personal data by relevant authorities or ensuring they are parties to international frameworks committed to ensure adequate protection. If no such declarations are in effect, our contracts require broadly equivalent measures are required.

HOW DO WE STORE AND SAFEGUARD YOUR PERSONAL DATA

Maintaining the security and integrity of data is taken very seriously at Adventus. We employ reasonable and appropriate security measures to prevent your personal data from accidental loss, use or unauthorised access, modification and disclosure. We store personal data on server with our GDPR-compliant cloud-based provider. However, whilst we take all reasonable precautions, you must keep in mind that transmission of information over the internet is never completely secure and error-free, so please exercise caution in transferring us information. We limit access to your personal data to our team members, agents, contractors and other third parties on a needs to know basis, subject to duties of confidence. We have procedures in place to deal with suspected personal data breaches and report in accordance with our legal obligations. If you suspect any misuse or loss of, or unauthorised access to your personal data, please contact us immediately.

HOW LONG DO WE RETAIN YOUR PERSONAL DATA

We shall only retain your personal data for as long as reasonably required to satisfy the intended purpose for which the data was collected for, including any contractual, legal, accounting or other reporting requirements. The periods for which we hold this information depends on its type and use. Changes to the periods of retention can occur where:

you may exercise your rights to have the information erased and we do not need it for any permitted reason or required by law;
we bring or defend legal proceedings;
your account is subject to an investigation for criminal or fraudulent activity; or
in limited cases, based on any law, court order or regulator decision for us to change the period of retention.

DOES ADVENTUS USE COOKIES

Cookies are small data files placed on your computer or mobile device that help you navigate websites efficiently and perform certain functionality. There are several types of cookies, including:

Session cookies, which only exist when you are online and expire at the end of your browser session. Session cookies allow your actions to be linked during a particular browser session.
Persistent cookies, which are stored on your device and remain after you end your browser session or turn off your device. Persistent cookies allow your preferences or actions to be remembered across multiple sites.
First party cookies are set by the site you are visiting.
Third party cookies are set by the third-party site separate from the site you are visiting. Third party cookies are covered by the third party’s privacy policy.

When you use our website (https://adventus.io), our SaaS-based student recruitment platform, our mobile applications, social media pages and services accessible through them, we may obtain information using technologies such as cookies, tags, web beacons, navigation data collection and other similar technologies. Cookies and similar technologies have different function, including:

Cookie Type	Description
Strictly necessary/operationally necessary cookies	These are necessary to effectively operate and access our website, platform, application, services and tools. We also use them to identify irregular site behaviour, prevent fraudulent activity and improve security.
Functional cookies	These allow us to enhance functionality when accessing our website, platform, application, services and tools. For example, they allow us to identify you signing into our site, keep track of your preference, past views, usage patterns etc. to personalise your experience and enhance the type of content we provide you.
Analytical/performance-related cookies	These allow us to understand user behaviours and determine how we can best tailor and improve our services.
Targeting cookies	We may use first party cookies or third-party cookies to deliver targeted content relevant to your interests and browser history on our or third-party sites.

We may use cookies on our website, mobile app and platform for the following reasons:

To efficiently operate and provide you with access to our website, mobile app and platform;
To better understand your use of our website, mobile app and platform, including collecting information about the date, time and duration of your visit;
To personalise your visit to our website, including registration and preferences;
To provide information to you about Adventus that may be of interest to you; and
To obtain non-identifying information about broad demographics, traffic and transaction patterns in use of our website, mobile app and platform each in aggregate.

We may use the following third-party cookies:

Third Party	Third Party Privacy Policy
Google Analytics	Google Analytics Privacy Policy
Hotjar	Hotjar Privacy Policy
Segment	Segment Privacy Policy
Salesforce	Salesforce Privacy Policy
HubSpot	HubSpot Privacy Policy
CleverTap	CleverTap Privacy Policy

You can set your preferences in our cookie’s preference centre. You are also free to block, delete or disable these technologies, however it may inhibit your ability to continue accessing our site, platform and mobile app.

LINKS TO THIRD PARTIES

Our website may contain links to other websites. We provide these links solely for your convenience, but we do not endorse and are not responsible for any content on those third-party sites. When you leave our website, we encourage you to review the privacy policy of any third-party site you visit.

AGE LIMITATIONS

Our services are not directed at children under the age of 13 years, and we do not knowingly collect information about any child. If you believe we have collected information about a child under the age of 13, please contact our privacy officer so appropriate steps can be taken to delete this information. For children above 13 but under 16 years of age, consent of your parent or legal guardian is required before you provide us with personal data. We may follow up by phone, email or other means to verify the appropriate consent has been obtained.

YOUR RIGHTS OVER YOUR PERSONAL DATA

You have certain rights relating to your personal data, subject to your local data protection laws. These rights may include:

To be informed.
Access. You have the right to request we provide you with a copy of your personal data and to check we are lawfully processing it.
Rectification. You have the right to request we correct, amend or update your information, which you believe is inaccurate or incomplete.
Erasure. You have the right to request that we erase or destroy your data in certain circumstances, including where you withdraw your consent, where your data is no longer required to the purpose in which it was collected or where your data has been unlawfully processed.
Restrict processing. You have the right to request that we restrict the processing of your data under certain circumstances, including where processing is inconsistent with the reason for which the data was collected.
Object to processing. You have the right to object to us processing your personal data under certain circumstances, including the right to object to profiling, automation and direct marketing.
Data Portability. Under certain circumstances, you have the right to request we transfer your personal data to a third party.

If you wish to exercise any of the rights set out above, please contact the privacy officer using the contact details set out in this policy. We may ask you for information to verify your identity for this purpose. In most cases, we will respond to you within one (1) month of having received all required information from you regarding your request. You will not have to pay a fee to access your personal data or exercise any other right, however we may charge a reasonable fee if your request is unfounded, repetitive or excessive. We also have the right to refuse to comply with your request by law in certain circumstances.

PROFILING AND AUTOMATED DECISION MAKING

We use automated decision-making tools as part of our services. These tools may include:

Tools that assist in identifying plagiarism and fraud; and
Tools that assist in application approval and identifying whether an individual meets prescribed requirements (for example, whether an individual meets certain Institution eligibility or entry requirements and/or if additional information may be required).

DATA CONTROLLER

For the purposes of the GDPR, Adventus Education Pte Ltd is considered the controller in relation to the processing activities described in this policy. This means we decide why and how your personal information is processed in connection with our activities. However, in some limited circumstances, we shall be the data processor.

CHANGES TO THIS POLICY

We reserve the right to review and update our privacy policy from time to time. We recommend you regularly check for changes to our policy when you visit our site, platform or mobile app.

CONTACT INFORMATION

You can contact us with any queries, concerns or complaints at any time: Attn: Privacy Officer (Lisa-Marie Parks) Adventus Education 105 Cecil Street, #15-01 The Octagon, Singapore 069534 privacyofficer@adventus.io

Privacy Policy

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