Northumbria University via QA Higher Education

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FORBES INDIA – JUNE 02, 2023

In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how
Adventus.io is revolutionizing the landscape of international education.

For our readers, can you please describe the core business interests of Adventus.io?

Adventus.io was founded in 2018 as a SaaS based student recruitment marketplace catering to international education that brings students, recruiters, and institutions under one umbrella. The overseas education market is highly fragmented. The stakeholders don't have the requisite tools to address their needs. This is where Adventus.io steps in. We provide end-to end technology and process solutions for recruiters and institutions and take care of the entire value chain, from student application to successful student enrolment.

What makes Adventus.io stand out from its peers in the international market?

Adventus.io stands out because we place transparency at the heart of our business model, establishing us as a trusted partner for institutions and recruiters. Our subscription model is a novelty in the industry, where we transfer 100% commission to the recruiters, which is unheard of in this segment. In addition, we offer our recruiters access to 40 destinations through our diverse global portfolio of institutions. For our institution partners, we offer transparency by giving access to advanced analytical tools for macro trends, behavioural insights, and student profiling that helps them make informed choices. Additionally, we follow a rigorous quality and verification process to ensure that only verified applications are presented to institutions.

Since its inception, how has the journey been for Adventus.io?

Since we commenced operations in 2018, we have onboarded 1,600+ institutions and over 8,000 recruiters on our marketplace and also received the best-in industry accreditation from ICEF and AIRC. We In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how Adventus.io is revolutionizing the landscape of international education. Victor Rajeevan, CEO and Co-Founder, Adventus.io have helped our partners process more than 100,000 students to date. Our presence spans 40+ study destinations and 15+ source countries, supported by 400+ team members. We have established in-country support and processing centres in India, Sri Lanka, Nigeria, Bangladesh, Pakistan, the UAE, Brazil, and Vietnam. Adventus.io has successfully carved out a niche in the segment, and the journey has been full of learning and growth.

The landscape of international education has seen turbulent times recently. What are your observations on the sector’s dynamic?

The pandemic is hopefully behind us now. There is a lot of pent-up demand, so enrolment numbers have surged, and this trend is expected to continue in the medium term. As study destinations, USA, Canada, UK, and Australia remain the preferred choices. The overall trend in overseas education will see greater integration of next-gen technology in recruitment, student experiences, and teaching methods. However, the sector also needs to address concerns related to access, affordability, revenue, and diversification.

As you pointed out, the overseas education market is highly fragmented; what specific challenges do recruiters face?

The best illustration of the fragmented market is the application process a student must undergo if they want to apply to multiple courses at different institutions. From a recruiter's perspective, they have to keep track of all institutions, courses, and procedures to avoid misleading the students. Their consultancy services must be impeccable as a student's future depends on it. Ensuring the satisfaction of students and institutions is a recruiter’s responsibility. Concerns regarding recruiters' credibility are also a hurdle in the value chain.

How is Adventus.io addressing these challenges?

The services of Adventus.io are designed to address these challenges. We partner with a global portfolio of institutions and bring over 80,000 programs on one platform for students and recruiters to choose from. Our application vetting process, handholding, and platform support enable the students to enrol in the program of their choice successfully. We provide global reach to institutions too. Adventus.io screens every student application thoroughly for accuracy and compliance, and only applications that pass our screening are presented to institutions. This enables the institutions to scale globally and reliably in an efficient manner.

What has been your experience operating in the Indian market?

India is one of the largest markets for international higher education. We expect the market to grow at a CAGR of 4–6% over the next decade. Due to the size of the Indian market, it is ripe for multiple players to operate in the ecosystem. Our commitment to the Indian market is evident with the opening of the Application Fulfillment Supercentre in Noida. We are continuously investing in our capabilities and offerings for the Indian market.

The decision to pursue international education is a life-changing human endeavor.
How does Adventus.io temper the technology with the human element?

I am glad you asked that question. Pursuing an overseas education is a life-altering decision. The hopes and aspirations of students and parents are involved. We, as a platform, aim to provide a seamless experience for all stakeholders. Countries and regions have different grading systems, languages, documentation needs, and compliance requirements. At Adventus.io, we understand that while technology can solve many of these challenges, investing in the right human resource is critical. This is exactly what we have been doing at Adventus.io. Our processes are geared towards making international admissions accessible and hassle-free.

How does Adventus.io stay ahead of the curve regarding innovation in the EdTech sector?

The EdTech industry needs more standardization in tools, technologies, and processes while working with global educational institutions. At Adventus.io, we see it as an opportunity to provide trusted solutions built on continuous innovation.

We have a simple approach to bringing innovation into every business aspect. The entire international recruitment process, from course discovery to successful course admissions, is broken into several steps. For every step, the tech team evaluates and deploys the most suitable and effective tech solutions. The Adventus.io platform is a blend of technologies that co-exist and interact with each other, wherein every tech solution is well suited to address a particular problem efficiently. Our tech team constantly tries to reinvent our solutions to keep pace with technological advancements.

Recently, Adventus.io introduced Ricky Ponting as its brand ambassador. What are your thoughts on this partnership?

The exploits of Ricky Ponting on the cricket field are legendary. Our partnership with him is special and trusted, and what he does is not dissimilar to what education recruiters do, just as Ricky mentors and coaches cricket players to achieve their full potential, recruiters coach and mentor their students towards success. Ricky identifies deeply with our mission of democratizing overseas education and understands Australia as a top education destination. Here in cricket-crazy India, Ricky is a much-admired figure who can be a trusted voice advocating the overseas education roadmap of Adventus.io, and we’re thrilled to have him on our team.

Finally, what is your vision for the future of Adventus.io?

The future is looking very bright for Adventus.io. We started operations during the pandemic. The experience of the early days has strengthened our work ethic and resilience, providing us with valuable insights that will continue to drive our innovation. We are actively investing in our team and technology capabilities, prioritizing automation, and AI to enhance our services.
In addition, we are dedicated to expanding our presence in developing and existing markets, with a particular focus on India. Recognizing its significance, we aim to make India a key priority for Adventus.io's growth. Ultimately, our vision for Adventus.io remains the same; to be an enabler, revolutionizing overseas education. We are committed to improving access, diversity and transparency. By delivering on this mission, we aim to transform the landscape of overseas education for the better.

[postSummary] =>

FORBES INDIA – JUNE 02, 2023

In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how
Adventus.io is revolutionizing the landscape of international education.

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FORBES INDIA – JUNE 02, 2023

In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how
Adventus.io is revolutionizing the landscape of international education.

[rssSummary] =>

FORBES INDIA – JUNE 02, 2023

In conversation with Victor Rajeevan (CEO and Co-Founder, Adventus.io) on how
Adventus.io is revolutionizing the landscape of international education.

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SEE MORE INSTITUTIONS

Northumbria is a research-intensive, modern university with a global reputation for academic excellence and puts students at the heart of an outstanding experience. Find out more about studying abroad at Northumbria University.

Open Intake

January 2024

Deadline

October 2023

Turnaround time

14 working days

Why choose this institution?

Ranked 548 in QS World University Rankings 2024
Ranked 301 - 330 in QS World University Rankings by subject
University of the year 2022 (Times Higher Education Awards)

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About

One of the largest institutions in the UK, Northumbria works in partnership with higher education institutions across the world. It hosts more than 30,000 students from over 130 countries and is one of the UK’s most successful institutions.

It also has a rich history going back through its constituent colleges to the late nineteenth century. Offering courses in most major subject areas such as Engineering, Computing, Sciences, Business, Law, Design, Built and Natural Environment, Arts, Social Sciences, Psychology, Sport, Health, and many more. Their lecturers are experts in their field and passionate about teaching. Many of the courses carry professional accreditation and postgraduate courses, which require a subject-specific first degree.

According to the results of the latest Research Excellence Framework, Northumbria is ranked in the top 25 in the UK for research power. It’s also ranked in the top 25 in the UK for the number of graduates entering professional employment, with nine out of ten graduates working or studying six months after graduation.

India

Top courses

Deadlines, entry requirements & more

International Foundation Programme - Business and Law (9 Months)

Upcoming intake

March (24/03/2025)

Deadline

February (14/02/2025)

Academic Requirement

Entry Requirments 5 GCSE/iGCSE passes at grade A-C, or equivalent Age requirements - You must be over 16 years old We also now accept the following: China – Successful completion of Senior Middle School 2 with a minimum average of 70% or higher, or successful completion of Senior Middle School 3 with a minimum average of 60% or higher India – Standard 11 with 55%, Standard 12 with 50%. Malaysia – SPM Malaysia School Certificate, Forecast results accepted – UEC pass grades also accepted. Senegal – Baccalaureate/Baccalaureat Technique 10/20 English Requirements: IELTS : 5.0 with no single sub score below 4.0
View course in-platform
International Year One - Business (9 Months)

Upcoming intake

October (13/10/2025)

Deadline

August (08/08/2025)

Academic Requirement

English Requirements: 5.5 with no single subscore below 5.5 Academic requirements: Good High School Grades, or equivalent We also accept the following: China: Senior Middle 2 with a minimum average of 80% and Senior Middle school 3 with an average of 70% or higher India: Standard XI 65% standard XII 55% Nigeria: WAEC/SSCE with a minimum grade average of C(6) Age requirements You must be over 17 years old
View course in-platform
International Foundation Programme - Computing (12 months)

Upcoming intake

March (24/03/2025)

Deadline

February (14/02/2025)

Academic Requirement

Entry Requirements 5 GCSE/IGCSE passes at grade A-C or equivalent Age requirements - You must be over 16 years old We also now accept the following: China – Successful completion of Senior Middle School 2 with a minimum average of 70% or higher, or successful completion of Senior Middle School 3 with a minimum average of 60% or higher India – Standard 11 with 55%, Standard 12 with 50%. Malaysia – SPM Malaysia School Certificate, Forecast results accepted – UEC pass grades also accepted. Senegal – Baccalaureate/Baccalaureat Technique 10/20 English Requirements: IELTS 4.5 with no single element below 4.0, or equivalent
View course in-platform

Mandatory documents

Application
- Identity: Passport Certified Adventus for University Application
- Intention: Statement of Purpose
- Student Authorization: Permission to share and process personal data
- Academic: Transcripts & Certificates
- Experience: Letter of Reference

Scholarships

For scholarships eligibility and details, please log in to the Adventus.io platform

Scholarships
- Northumbria University Alumni Discount - 2024/25 - Northumbria offers a generous 20% tuition fee discount
- Global Sustainable Business Management MSc - UK & EU/International Alumni Scholarship 24/25 - NU and AUAS Postgraduate Scholarship €2,997

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